Roadtrippers + Spot2Nite Growth Package: An Exclusive Campground and RV Park Marketing Tool

As of 2024, there are approximately 15,276 campgrounds and RV parks in the United States, marking a 1.5% increase from 2023 (source). While this growth speaks to the unprecedented success of the camping industry over the past several years, it also introduces unique competitive challenges for operators, who must differentiate themselves in an increasingly crowded and diversified market.

RV parks, campgrounds, and glamping resorts listed on Spot2Nite have a competitive booking advantage on our marketplace and distribution channel partners which collectively reach a targeted audience of over 69 million campers. Through strategic collaborations with established outdoor industry businesses like Roadtrippers—the premier road trip planning platform—campgrounds listed on Spot2Nite are seamlessly integrated for direct in-app bookings.

We’ve partnered with Roadtrippers to offer Spot2Nite-connected campgrounds exclusive access to Roadtrippers + Spot2Nite Growth Package to prioritize your property for exposure. Read on to see how you can increase user interactions by 2.51x, secure up to 350,000 annual views, and fill more campsites.

Why Roadtrippers?

Roadtrippers is the ultimate travel companion for RV adventurers, offering powerful tools and an intuitive design to make every journey seamless and memorable. With RV-specific GPS, turn-by-turn directions, and Apple CarPlay compatibility, travelers can confidently navigate the open road. The platform provides access to over 16,000 free overnight parking spots, 50,000 campgrounds, and customizable route options based on RV size and preferences. Whether planning a cross-country adventure or a quick getaway, Roadtrippers ensures a reliable, all-in-one solution for 16+ million travelers.

Read on to learn how to motivate more bookings on your RV sites, lodging, tent sites, and glamping accommodations by tapping into the Roadtrippers + Spot2Nite Growth Package.

Basic Package vs. Premium Package

By connecting with Spot2Nite through your existing property management system (PMS), your available outdoor accommodations automatically become listed on Roadtrippers where customers can find and secure reservations instantly while building their road trip itinerary.

A Basic or Premium Growth Package provides operators the opportunity to earn up to 350,000 annual views and up to 250,000 annual impressions through profile enhancements, priority placements on top-search points of interest, email newsletter features, and display ads. Campgrounds participating with a Growth Package can expect up to 2.51x more interactions.

Premium

The Premium Package, priced at $4,500 per year (valued at $5,700), offers an estimated 350,000 annual views + 250,000 annual impressions and includes the following marketing tools.

• A Sponsored Listing on Spot2Nite for 3 city/state search results
• Featured Listing profile enhancement
• Boost in AutoPilot search results and recommendations
• Increased Travel Rank visibility score
• Email feature in weekly Campgrounds Newsletter to audience of ~500k
• Email feature in Monthly Campgrounds Newsletter to audience of ~500k
• Display ad placement in Outdoors category (ad art must be supplied)

Case Studies

After only six months—half of the annual commitment—Featured Listings are already delivering strong engagement. Gulf Shores RV Resort and Catherine’s Landing have each generated more than 166,000 ad impressions with a 0.19% click-through rate, nearly double typical display ad benchmarks, while converting over 5% of page visitors into booking clicks. Outdoorsy Bayfield is also performing well with a 0.11% CTR and steady booking interest. These early results highlight how quickly the Featured Listings program drive qualified visibility and measurable booking intent, well before the annual campaign is complete.