Maximizing campground revenue without overextending capital expenditures is a key objective in campground management, demanding both strategic use of existing assets and the pursuit of innovative, revenue-boosting opportunities. Outdoor experience add-ons are a powerful and free way to boost campsite reservations and supplement campground amenities. By serving as a gateway to unique activities and experiences nearby, you can position your park as an all-inclusive camping destination, offering guests a variety of enticing adventures to enjoy throughout their stay. 75% of travelers state campground proximity to area attractions as their top driving factor influencing their camping destination decision, according to the 2023 Generational Camping Report. Explore how integrating outdoor experience add-ons can elevate your campground into a sought-after destination, learn about the top activities favored by campers, and uncover the most effective strategies to boost reservations through experience campground marketing.
Leveraging Outdoor Experience Add-Ons
Outdoor experience add-ons offer campers the opportunity to elevate their stay with curated activities, ensuring a memorable and exceptional camping experience. By partnering with top experience travel booking platforms, Spot2Nite-connected campgrounds and RV parks have the opportunity to highlight outdoor experiences from trusted guides and businesses local to your campground on our marketplace alongside your available accommodations, all at no cost to campground operators.
Outdoor experience offerings such as fishing charters, hiking tours, horseback riding, and agrotourism excursions are now featured alongside RV sites, tent sites, lodging, and glamping as a category filter, providing camping businesses connected with Spot2Nite a new way to entice campers to book by providing other memorable activities in the area. Campgrounds connected with Spot2Nite can also place a custom “book stay + experience” button on their existing campground website – this would link to a unique version of their park profile page on Spot2Nite, while removing Spot2Nite’s search bar and nearby competitors. Watch a ~2-minute video to see how this works.
Most Popular Outdoor Experiences
We surveyed Spot2Nite campers to share the top outdoor experiences and activities they’re looking for during their camping trips to determine how we can best curate add-ons to benefit revenue generation for campgrounds.
22% – Outdoor Recreation on Water
Canoeing, Surfing, Snorkeling, etc.
19% – Outdoor Recreation on Land
Hiking, Skiing, Rock Climbing, Ropes Course, etc.
16% – Wildlife Encounters
Zoo, Horseback Riding, Farm, etc.
13% – Tours
Fishing, Walking Tours, Bike Tours, Bus Tours, etc.
13% – Culinary Experiences
Wine Trail, Booze Cruise, Food Tour, Cooking Class, etc.
7% – Rentals
Boat, Jeep, ATV, etc.
4% – Arts
Paint & Sip, Museums, Theater, etc.
3% – Wellness
Yoga, spa, etc.
3% – Escape Room/Virtual Reality
Benefits of Outdoor Experience Add-Ons
Incorporating outdoor experience add-ons into the campsite reservation checkout process not only enriches the camper’s visit but also opens doors for deeper partnerships with local businesses. This solution allows campground owners to boost revenue all while maintaining affordable rates and remaining competitive.
Free Way to Supplement Campground Amenities
Offering traveler’s instantly-bookable outdoor experience add-ons is a cost-effective way to enhance campground and RV park amenities without the expense and inconvenience of onsite amenity upgrades. In addition to the significant cost, traditional amenity upgrades can disrupt the camping experience and potentially reduce dates and sites available for occupancy, and sometimes do not provide the expected return on investment. Outdoor experience add-ons provide a straightforward method to increase revenue and boost occupancy without budgetary strain and disruptions to day to day operations.
By providing more campground amenities via outdoor experiences, campgrounds can also benefit from added search filters on the Spot2Nite marketplace to attract even more campers. Parks in more remote locations or that may have less on-site amenities than nearby competitors also have a unique opportunity to enhance their campground’s appeal with these curated experiences shown on their park profile. Spot2Nite can even ensure any onsite events that you host or area experiences known to be a popular tourism draw to your location are ranked higher than other experiences.
Increase Length of Stay
According to the 2024 OHI Industry Outlook Report, the typical length of stay for the vast majority of campers (39%) is 2-3 nights. Experiential add-ons can encourage guests to extend their stay, as they might prefer to enjoy activities close to your campground rather than booking elsewhere. By offering these engaging experiences nearby, campgrounds create a compelling reason for visitors to spend more time at their location, leading to increased occupancy and revenue. Bundled reservations also discourage last-minute cancellations.
Competitive advantage
Experiential add-ons set your campground apart from the competition by providing an all-in-one solution that combines both accommodations and activities. This seamless booking experience provided to campers through the Spot2Nite marketplace lowers the barrier to outdoor recreation, making it easier for travelers to plan and book camping trips and full family vacations.
Diversify Customer Base
Experiential add-ons serve as a gateway to attracting new campers by offering unique and engaging activities that draw a variety of camper demographics to your location. These can be particularly effective in enticing people new to camping who are eager to try it out while staying close to exciting, curated experiences. Spot2Nite leverages both organic and paid media campaigns to attract new users to our marketplace, thereby driving more traffic to your campgrounds. You can also use these nearby experiences to market the appeal of your campground by posting your custom “book stay + experience” button alongside adventurous photos and videos to your social media accounts, email newsletters, blogs, and more – showing potential guests how easily they book both lodging and activities in one seamless transaction, while reminding existing customers there’s even more things to do in the area that they perhaps did not yet experience during their last visit. It’s also a great opportunity to reach high-intent explorers through incorporating SEO keywords and search terms such as “campgrounds with [general experience] near [location]” or “RV sites near [specific experience]”.
Customer Loyalty
Outdoor experience add-ons can foster customer loyalty by offering unforgettable experiences that enhance camper satisfaction. Guests who associate these memorable activities with your campground are more likely to return and spread positive word-of-mouth, driving repeat stays and boosting your reputation. Studies show that a 5% increase in customer loyalty can boost the average profit per customer by 25% to 100% (source). Another plus – no customer support resources are required from your staff. Spot2Nite’s dedicated traveler support team will be available 24/7 by phone, email, or live chat to handle any questions, concerns, or changes that may arise about either their booked campsite stay or experience.
Get Started
Outdoor experience add-ons through Spot2Nite are a powerful, no-cost way to enhance campground amenities, increase reservation revenue through longer lengths of stay, improve the guest experience, and motivate repeat stays. Harness the power of experiential travel to transform your campground into a premier destination for campers seeking unforgettable adventures.
Click here to connect with Spot2Nite’s Park Relations team, who can assist you with placing a custom “book stay + experience” button on your existing property website. We recommend adding to your website’s top navigation bar alongside your existing reservation button, as well as in the form of clickable banners throughout other content sections – see some examples here.
Ready to boost your revenue with instantly-bookable outdoor experiences and market your park to over 69 million campers, but not yet connected with Spot2Nite? Visit partners.spot2nite.com to get started today.