Sponsored Listings are a powerful tool to elevate your campground’s visibility and drive more revenue. With over 52% of campgrounds and RV parks marketing on camping-specific platforms (source), Spot2Nite Sponsored Listings are a vital solution to stay competitive and capture more bookings. Read on to explore the features of Sponsored Listings on the Spot2Nite campground marketplace and how this tactic can help you outperform your competition on this online travel agency (OTA) for outdoor accommodations.
How Sponsored Listings Work
Sponsored Listings elevate your campground’s presence across Spot2Nite’s website and mobile app, making it easier for potential campers to find and book your campsites and vacation rentals. Your park profile can secure a top position in Spot2Nite search results for up to three city/state search queries, and ensure your park appears alongside select competitor park profiles within your geographic region.
Campgrounds connected with Spot2Nite can also choose to provide discounted nightly rates for rate parity. If your park participates with rate parity, you’ll receive a comped marketing bundle which includes a Sponsored Listing and adds a special orange banner to highlight the discount. This strategic positioning is reinforced through priority placement on Spot2Nite’s home page in a special offer section, as well as targeted mobile push notifications, email features, and paid social advertising – drawing even more attention to your park and attracting travelers with high purchase intent to book with exclusive savings.
Sponsored Listing Placements
By utilizing a Sponsored Listing for your campground on Spot2Nite, your RV park unlocks access to a range of strategic marketing placements designed to significantly enhance visibility to your target camper audience and drive revenue growth.
Top Search Result Placement
Achieve premier visibility on the Spot2Nite campground marketplace by securing top placement in up to three strategically chosen city/state search queries, targeting campers searching for campsite reservations in your target markets. This elevated positioning ensures your property is seen first, increasing both exposure and the likelihood of converting views into reservations.
Display Near Competing Campgrounds
Position your property directly alongside competitor park profiles. This prime placement ensures that when potential campers view your competitor’s listing, your property is prominently showcased as a convenient alternative, driving more traffic to your park profile and increasing the likelihood of attracting bookings from high-intent travelers considering a stay near your location.
The Value of Sponsored Listings
In today’s competitive and ever-expanding campground marketplace, establishing visibility and distinction is essential for effectively attracting and converting travelers to book.
Increased Visibility
As the number of campgrounds and RV parks in the United States surpasses 15,000 and continues to grow year by year (source), achieving visibility amidst growing competition has become an increasingly significant challenge. Utilizing strategic advertising solutions such as Sponsored Listings is the most effective way to penetrate the expanding camping market and quickly enhance your visibility. Campgrounds on the Spot2Nite marketplace also gain access to a targeted audience of over 69 million campers through industry-leading distribution channels.
Differentiate From Competitors
According to the OHI Industry Outlook Report, 34% of respondents indicate that they use OTAs to distribute their park’s campsite inventory (source). This marks a significant 24% increase from previous years, highlighting the essential role OTAs play in driving growth and revenue for campgrounds and RV parks, particularly for smaller operators. Implementing marketing strategies such as Sponsored Listings not only helps highlight your campground’s unique features but also enables you to swiftly target campers for instant booking.
Get Started Today
With targeted strategies designed to reach high-intent travelers, you can ensure your property stands out in a competitive marketplace, maximizing bookings and growth opportunities. Get started with Sponsored Listings today and unlock the potential of your campground’s visibility and drive revenue like never before.
Looking to expand your reach and boost revenue even further? Unlock a complimentary, high-value marketing bundle that enhances your visibility and opens up new revenue opportunities through Rate Parity Listings.
Not yet connected with Spot2Nite? List your outdoor accommodations on the industry’s leading campground marketplace and unlock a host of cost-efficient advertising solutions to supercharge your camping and glamping reservation revenue.