With 82% of campers reporting using online search to find camping accommodations (source), implementing dynamic pricing strategies allows campground owners to optimize rates in response to market demand, while unlocking the benefits of consistent pricing. Explore comprehensive marketing solutions for campgrounds, RV parks, and glamping resorts on Spot2Nite, the industry’s leading OTA marketplace, to significantly enhance revenue growth and strengthen long-term booking potential.
Fees & Listing Strategies
How Does Rate Parity Work?
Rate parity, sometimes referred to as price parity, ensures price transparency and builds trust by providing consistent pricing for the same campsite across all reservation platforms. This approach simplifies booking decisions for campers, as they can expect the same nightly rate regardless of where they reserve. Choosing to list your outdoor accommodations on Spot2Nite with a rate parity discount does affect the net revenue you as the campground operator would receive from reservations made through Spot2Nite’s campground marketplace.
Why Does Spot2Nite Charge Booking Fees?
Historically capped at 10%, Spot2Nite booking fees support a host of marketplace operations, including 24/7 traveler support and comprehensive marketing across search engines, social media, blogs, email, SMS, push notifications, and event channels. Offering a minimum 10% discount on your nightly site rates with a Rate Parity Listing for bookings made through Spot2Nite keeps the total checkout price, including booking fees, competitive. As a result, campgrounds benefit from a Rate Parity Listing strategy to maximize visibility and attract more bookings.
Rate Parity Listing
To participate in the Spot2Nite marketplace, connected campgrounds offer a minimum 10%+ discount on nightly site rates and a 2.5% transaction fee on all bookings made on the platform, facilitated by setting special rates in their PMS or adjusting their net distribution. Campgrounds can opt for transaction-based billing or monthly invoicing for these fees. This discount can be applied selectively to different accommodation categories – RV sites, lodging, tent sites, or glamping. Travelers will see a special banner highlighting the rate parity park’s profile and within a special “Offers For You” section on Spot2Nite’s homepage. Travelers will still pay a 10% booking fee on the discounted subtotal at checkout, and the property receives the discounted rate. This strategy can be especially advantageous for campgrounds that are in more remote locations or have less amenities on-site, providing dynamic pricing that boosts visibility and attracts more bookings.
Case Study
The introduction of rate parity on the Spot2Nite platform has significantly enhanced revenue performance for participating campgrounds. Village Camp Truckee experienced a remarkable 54% increase in booked earnings over a three-month period, translating to a 47% rise compared to the same timeframe the previous year. Shady Shores RV Resort and Campground saw a 64% increase in booked earnings within three months of Rate Parity Listing, representing a staggering 350% growth compared to the previous year.
This dramatic surge highlights the power of rate parity in optimizing revenue and enhancing visibility in a competitive market. By participating in a Rate Parity Listing on Spot2Nite, these campgrounds enhanced their visibility and significantly increased their booked earnings, demonstrating how strategic pricing can lead to sustained financial success in the campground industry.
To stay ahead in the competitive campground market, opting for rate parity ensures consistent pricing and enhances the visibility of your outdoor accommodations to attract more bookings. Sign up for a Rate Parity Listing today and take advantage of Spot2Nite’s comprehensive marketing tools to grow your campground business.