In the competitive outdoor hospitality industry, maximizing website conversions is vital for campground, RV park, and glamping resort operators. Yet, many properties struggle with inefficient booking systems that frustrate guests and lead to lost revenue. Spot2Nite offers a game-changing solution: integrating their “Book Now” button with a customized property profile that eliminates distractions and maximizes booking potential.
Case Studies
By switching their online reservation button to Spot2Nite’s booking experience, two properties owned by Sunland RV Resorts, Oak Creek RV Resort and Circle RV Resort in El Cajon, CA, experienced increases in check-out engagement and reservation completion rates that far exceeded hospitality industry benchmarks.
Oak Creek RV Resort
- Engagement: Eight months since implementing a customized Spot2Nite property profile link as the primary Book Now button on their existing website, 4.17% of website viewers reached the check-out page — a 40% higher engagement rate compared to the industry average of 1-3%.
- Conversion: Nearly two-thirds (62.5%) of these visitors completed their reservations, showcasing a seamless and guest-friendly booking experience.
Circle RV Resort
- Engagement: Just two months since implementing a customized Spot2Nite property profile link as the primary Book Now button on their existing website, 3.45% of website viewers advanced to the check-out page, again exceeding the hospitality industry benchmark of 1-3%.
- Conversion: Every one of these visitors (100%) completed their reservations, a remarkable achievement that underscores the effectiveness of Spot2Nite’s booking experience.
Industry Context
In the broader hospitality industry, website engagement and conversion metrics reveal critical insights into booking effectiveness.
- Engagement Rate: The percentage of website visitors who make it to the check-out page is a key indicator of how well a booking process captures interest and reduces friction points like complex navigation. The average engagement rate in the hospitality industry is 1-3%, meaning properties like Oak Creek and Circle RV Resorts that have switched to Spot2Nite’s user-friendly booking experience significantly outperform competitors.
- Conversion Rate: Of those who engage by reaching check-out, only 30-50% typically complete their reservations industry-wide. By comparison, Oak Creek’s 62.5% completion rate and Circle RV’s 100% completion rate highlight Spot2Nite’s ability to convert interest into bookings without abandoned shopping carts at a much higher rate.
Custom Spot2Nite Profiles
Spot2Nite’s integration goes beyond a standard “Book Now” button by providing a custom property profile designed specifically for efficient booking, as well as additional customer detail.
- Removes the Search Bar: The custom profile removes the Spot2Nite search bar from the top navigation, eliminating distractions that could lead potential guests to explore competing properties. This design keeps users focused on booking at your campground, RV park, or glamping resort, ensuring that you capture their attention and their reservation.
- Eliminates Nearby Competitors: Unlike standard Spot2Nite profiles, the custom profile hides nearby competitor campgrounds. This exclusive feature ensures that your property remains the sole focus, increasing the likelihood of conversions.
- Adds Individual Branding: We’ll use your park’s logo on the check-out screen to legitimize a trusted relationship between your park and Spot2Nite, and instill confidence within the customer.
- Provides Additional Customer Detail: When a property chooses to implement Spot2Nite as their primary online reservation button, the customer’s email address and phone number are passed through to your property management system (PMS), whereas typical Spot2Nite reservations are delivered with alias information. This means you can directly retarget and market to these customers in the future.
Simplifying the Switch
Spot2Nite makes it simple for campground, RV park, and glamping resort operators to transition to their enhanced “Book Now” button:
- Plug-and-Play Setup: Replacing your current online reservation link with Spot2Nite’s custom link requires minimal effort and works seamlessly with your existing and already directly integrated PMS.
- Dedicated Support: The Spot2Nite team provides step-by-step guidance and ongoing technical support to ensure a smooth integration, as well as 24/7 traveler support from a dedicated team of full-time RVers via phone, live chat, or email.
- Immediate Results: Once the custom profile is live, properties like Oak Creek and Circle RV Resorts see instant improvements in engagement and booking rates.
Enhancing Guest Experience
Spot2Nite’s streamlined booking process directly benefits guests by addressing common pain points:
- Real-Time Availability: Because Spot2Nite integrates directly with your existing property management system, campers see fully up-to-date outdoor accommodation inventory and are able to instantly book reservations for RV sites, lodging, tent sites, and glamping rentals, reducing call friction and eliminating any need to process reservation request forms. Booking details and payment immediately appear within your PMS and inventory is automatically adjusted to avoid double bookings.
- Mobile Optimization: Spot2Nite’s mobile app platform captures on-the-go and last-minute bookings.
- Transparent Pricing: Clear, upfront costs reduce shopping cart abandonment.
Ready to Increase Your Campsite Reservations?
Oak Creek RV Resort and Circle RV Resort’s success demonstrates the power of Spot2Nite’s custom profiles and “Book Now” button integration through conversion rates that routinely exceed 3%. By removing distractions and simplifying the booking process, Spot2Nite delivers exceptional results — higher engagement, improved conversion rates, and greater revenue.
Email our Park Relations team today to integrate this new “Book Now” button and elevate your property’s performance.