Industry-specific online travel agencies (OTAs) like Spot2Nite play an instrumental role in helping campgrounds, RV parks, and glamping resorts maximize their revenue on outdoor accommodations and expand their visibility and reach to highly targeted audiences. Here are five ways in which OTAs contribute to this goal:
- Increased Visibility and Reach: OTAs have a vast, yet targeted, user base and extensive marketing resources, allowing campgrounds and RV parks to reach a wider audience than they would organically. By listing on a platform like Spot2Nite, which is directly integrated with your property’s outdoor accommodation inventory, your park is placed within a centralized marketplace bolstered by leading outdoor hospitality industry distribution channels to market your available RV sites, lodging, glamping, and tent sites to a targeted audience of over 69 million campers, RVers, and outdoor enthusiasts. Through Spot2Nite’s marketing efforts, which come at zero cost to campground operators, your property can cast a wider net and reach more potential guests.
- Seamless Booking Experience: OTAs provide a user-friendly interface that simplifies the booking process for users, reducing call friction, complex navigation, and eliminating any need to process reservation request forms. Instead of a traveler spending time running availability searches across numerous property websites or calling often-inundated front desk teams in an attempt to find a campsite that meets their needs, Spot2Nite offers a convenient and hassle-free experience. Spot2Nite’s centralized marketplace simplifies the reservation process with advanced filters that match travelers to accommodations and amenities based on their specific preferences, driving higher conversion rates and increasing revenue for your property. The interactive map offers powerful search tools to refine options, ensuring a streamlined booking experience for camping reservations. Travelers can instantly book outdoor accommodations for single stays, multi-destination trips, and even add experiences like tours and excursions—all in one seamless shopping cart experience.
- Dynamic Pricing Strategies: Dynamic pricing strategies based on demand or seasonality help optimize revenue by ensuring that your accommodation rates remain competitive and reflective of market conditions, maximizing occupancy and profitability. Because Spot2Nite is directly integrated with your park management system (PMS) through an application programming interface (API) connection, Spot2Nite can automatically pull in and accurately distribute rates to match any dynamic pricing rule that you apply within your PMS account, in real time. And unlike other OTAs, there are no double booking mishaps or extra administrative holds needed to manage inventory. Partnering with Spot2Nite offers a significant advantage for campground operators: zero commission fees, allowing properties to increase revenue while differentiating from less targeted OTAs. Campgrounds also have the option to provide 10%+ discounts on specific accommodation types through a rate parity listing. Travelers pay a 10% booking fee on the discounted subtotal, while properties receive the adjusted rate. This strategy enhances visibility, drives bookings, and includes a complimentary marketing bundle for added exposure—ideal for remote locations or those with fewer amenities.
- Targeted Marketing Campaigns: OTAs have advanced marketing capabilities and access to customer data, enabling them to execute targeted marketing campaigns. By leveraging demographic and behavioral insights, first and third-party data, as well as geographical and contextual targeting, OTAs can reach specific audiences who are more likely to be interested in what you offer, increasing the chances of attracting relevant bookings and driving revenue growth. As the leading OTA within the camping industry with a customer base of over 69 million travelers, Spot2Nite drives campers to campgrounds through targeted marketing strategies backed by paid spends across digital advertisements, social media, blog content, email outreach, SMS, and push notification channels. Spot2Nite also offers Sponsored Listings to boost visibility on our website and mobile app, making it easier for potential campers to discover and book your outdoor accommodations. With this marketing tool, your park profile can secure a top position in search results for up to three city/state queries and appear alongside competitor park profiles within your geographic region, ensuring maximum exposure to targeted audiences.
- Cost Savings: As an operator of a campground or RV park, you know firsthand the importance of managing your operating costs. With OTA platforms, you have the opportunity to reduce your marketing and distribution expenses. By outsourcing these efforts to OTAs, you can save money on advertising and sales costs. This is particularly beneficial for smaller parks that may not have the resources to manage their own marketing campaigns. Spot2Nite charges zero setup cost, zero marketing fees, and zero commission fees, allowing you to save 15-30% per reservation compared to less-targeted OTAs that charge commission fees. And because Spot2Nite covers credit card processing fees, your property will also earn approximately 3% more on every reservation that is booked through Spot2Nite.
Spot2Nite connects travelers to your campground through connections with 13 dedicated PMS partners. Campgrounds utilizing Checkfront, Firefly Reservations, Good Sam Campground Solutions, Indio, MYSites, Newbook, Premier Campground Management, ResNexus, Resort Forward, RezExpert, RMS, Roverpass, or Staylist can conveniently connect with Spot2Nite through a live application programming interface (API) for seamless and hassle-free inventory management.
By partnering with OTAs, campgrounds, RV parks, and glamping resorts can expand their reach, improve their profitability, and stay competitive in the outdoor accommodations marketplace. Don’t let limited resources hold back your property from reaching its full potential. Try Spot2Nite’s Revenue Calculator to discover how much your property could earn per year in commission-free reservations, and see how simple it is to connect through your existing PMS.